Only create content which will be of real value to people. If you provide, true, honest value in your content the audience will love you. Don’t hold back! Don’t worry about things like “does providing free stuff devalue my service?” “what will people think?” or “but I’m embarrassed about appearing on video…”
None of that matters. The more value you can provide online, the more likely you can strike a chord with your audience and the more likely they’ll come back again and again.