You’re familiar with search engine optimization, or SEO. Off-page SEO refers to the steps you take outside your own website to rank higher in search engine results pages or SERPs. If you’ve been focusing heavily on on-page SEO, you also need to do work off-page.
Search engines like Google and Bing look for relevant and trustworthy websites for their users. Using off-page optimization improves both the user’s and search engine’s perception of your website. How is this done? It starts with other reputable websites linking back to your website via their content. When respected websites link or promote your website, this confirms your website has quality content.